![]() 48% of monthly podcast listeners are men women 49%, while 3% are non-binary/other.The smallest portion of listeners is coming from the group older than 55 who represent 26% of monthly listeners, up from 22% in 2020.39% of monthly listeners are those aged between 35 and 54 with a 39% listening share in 2021, down from 40% in 2020.Most are from the 12-34 age group, comprising 56% of the listenership in 2021, an increase from 49% in 2020.On average, weekly podcast audiences listen to eight podcasts or 5.1 podcast shows.The weekly podcast audience includes around 80 million people or 28% of the total U.S.An estimated 116 million or 41% of the U.S.citizens over 12 listened to a podcast at least once. Podcasting is a familiar term to around 222 million or 78% of the population in the United States, continuing its significant and steady growth while its overall audience is more diverse than ever. A more detailed breakdown of the demographics can be found for the podcasts segment below. Here is the percentage of monthly listeners per age group:įurthermore, 51% of those aged 12+ “frequently” or “sometimes” listen to audio with other people, with this percentage rising to 69% among those aged 12 to 34. Also, almost half of the older and senior adults are active monthly listeners. As expected, Gen Z is leading the charge but Millenials and Gen X aren’t far behind. ![]() More than 70% of US adults listened to digital audio content at least once a month in 2020 and 91.7% of this occurred via mobile.Active digital audio listeners spent 2 hours and 5 minutes per day on audio in 2020 and will likely add another 5 minutes this year.In 2022, the average time spent listening should rise to 1 hour and 37 minutes per day.Digital audio accounted for 11% of total media time per day for US adults in 2020 and will account for 11.7% in 2021 or 1 hour and 34 minutes per day.The time US adults spent with digital audio recorded an 8.3% growth for a total of 1 hour, 29 minutes per day.The average time spent listening weekly is 16 hours and 14 minutes, a significant increase from 2020’s 15 hours and 12 minutes.This is 7 million more or 60% of the population as opposed to 2020, an all-time high for this category. Weekly online audio listening is estimated at 176 million or 62% of the US 12+ population. ![]() An estimated 193 million or 68% of the US 12+ population listens on a monthly basis, which is 1 million more than in 2020.When it comes to online audio listening (including AM/FM online radio stations and streamed audio content only available online), there is continued growth in consumption: ![]() How much listening is there?īesides creating a new habit they have incorporated into their daily routine, listeners are also maintaining it. ![]() Data refers mostly to listening habits in the United States but is very much indicative of trends taking place across the globe. Don’t believe me? Just take a peek or a listen below and you’ll see or hear what I’m talking about. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike.Īudio is the evolution and future of content. The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. We may earn commissions from the products mentioned on this site The information on this page should be construed for information purposes only. Disclosure Please note that we are not authorised to provide any investment advice. ![]()
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